About FullCup
Coffee culture meets institutional understanding
Our Story
FULL CUP is a purpose-driven Filipino coffee brand committed to creating restorative experiences through quality coffee, food, and genuine hospitality.
Founded at the Polytechnic University of the Philippines, the company has grown from a student-led venture into an emerging brand focused on serving communities with excellence, integrity, and care.
People Behind Full Cup
Experienced leaders combining coffee expertise with institutional insight
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Maria Santos
Chief Executive Officer
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Juan Reyes
Chief Operating Officer
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Sofia Cruz
Head of Partnerships
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Miguel Torres
Head of Operations
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Ana Garcia
Brand Director
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Carlos Mendoza
Quality Assurance Lead
The FULLCUP Values
We responsibly manage the people, resources, and opportunities entrusted to us, acting with integrity, accountability, and a long-term view of sustainability and impact.
Our Strategic Position
FullCup Cafe occupies a unique position in the Philippine coffee market. We are not a traditional cafe chain focused on retail foot traffic. Instead, we are institutional hospitality specialists, bringing Figaro-quality coffee to environments where people face high pressure and long hours.
Our partnership model allows institutions to offer premium coffee experiences without operational burden, while we maintain quality and create sustainable value for local coffee communities.